It was created by Tonte Bo Douglas, a parent, researcher and increasingly curious Roblox player.
His sons play Roblox regularly, which led him to explore the platform more deeply. He found plenty of content made for players, but far fewer places where adults could understand Roblox in clear, thoughtful language.
The Bloxline was created to fill that gap.
We cover the games children play, the businesses building them, the opportunities being created and the questions parents, teachers and professionals should be asking.
Our editorial mission
- Explain Roblox clearly.
- Treat adults like intelligent readers.
- Take children’s digital culture seriously.
- Separate facts from hype.
- Be honest about risks and opportunities.
- Correct mistakes openly.
- Avoid fear based reporting.
Independence
The Bloxline is an independent publication and is not affiliated with, endorsed by or operated by Roblox Corporation.
Contact
Send editorial tips, corrections, studio announcements, education enquiries, partnership enquiries and jobs board interest to hello@thebloxline.com.