The business, economy and decisions shaping Roblox.
Here was Roblox's biggest announcements of RDC 2026. From standalone Roblox games and offline play to AI creation, playtesting, Roblox Wallet and new ways for developers to earn, here's what actually matters.
Roblox is improving the tools developers use to shape complex 3D objects inside Studio. For players, studios and aspiring creators, it is another sign that Roblox's development software is becoming increasingly sophisticated.
Roblox is connecting major entertainment IP with its developer ecosystem. Eligible creators can request licences to build with famous franchises, creating new opportunities for rights holders and Roblox studios.
Roblox is building a serious advertising business, with premium homepage placements, rewarded video, programmatic buying and independent measurement. Here is why brands may soon treat Roblox like any other major media platform.
Roblox averaged 123 million daily users in Q2 2026. But its bigger ambition is changing who those users are.
Roblox is working with established studios to reimagine major PC and mobile games for its platform. Here’s why the strategy could reshape Roblox.
Roblox will be letting developers add licensed music previews to experience pages - creating new opportunities for artists, record labels, brands and developers to reach millions of players.
Why are companies like Nike, Gucci and Walmart investing in Roblox? Discover why brands see the platform as more than a game, and where the opportunities and limitations really lie.
Can you really build a career through Roblox? Discover the jobs, skills and opportunities the platform has created, along with the realities and challenges of turning a passion for Roblox into a profession.
Roblox matters because play, friendship, creativity and commerce meet in one platform used by children and built on by businesses.
Roblox experiences can earn through several systems, but player spending is only one part of the route from attention to a sustainable business.
